International Speedway Boulevard (ISB) has always played an important role in the economy, identity, and community of Daytona Beach and Volusia County as a whole. In order to ensure the proper evolution of the ISB corridor as the community around it grows,
Maryam Ghyabi began in 2007 to promote the creation of a coalition of local stakeholders to oversee the developmental needs of ISB. In 2008, with the blessings and support of city and county managers, the ISB Coalition was formally created as a mixture of public and private entities that all have a vested interest in the sustainable development of infrastructure around the corridor.
During 2009, Ghyabi and the ISB Coalition were able to secure a $300,000 grant from the Florida Department of Transportation to perform a concept study of the ISB Corridor. Volusia County Government is concerned with the quality of ISB as a gateway and its impact on the appeal of commercial lands at Daytona Beach International Airport, something this study has looked to address.
The ISB Coalition meets regularly at the International Motorsports Center, located off of International Speedway Boulevard and across from famed Daytona International Speedway.